ROI forecast calculator

Forecast your b2b email marketing return on investment using our ROI calculator based on average cross-industry stats. 

roi

ROI forecast calculator

Forecast your b2b email marketing return on investment using our ROI calculator based on average cross-industry stats. model, you remain in charge of your budget, and confident that experts are managing all the complex and risky tech stuff

ROI forecast calculator

Forecast your b2b email marketing return on investment using our ROI calculator based on average cross-industry stats. 

Fine tune your ROI forecast

Based on decision-makers engaged per month

50% of your leads convert to a meeting

50% of your meetings reacieve a proposal

33% of your proposals convert to a clients

£

3 months is your sales cycle

Marketing Funnel

Replies 40 Meetings 18 Opens 200 Decision-makers Qualified & Engaged 680 Clicks 150 Decision-makers Identified 1000 68% 20% 15% 50% 50% 33% Proposals 9 Closed 3 29% Leads 3448 4% £1.5 £37.5 £500 Your average conversion rates Average conversion rates

You would invest

Cost
£1500

To generate income of

Revenue

£40000

ROI: 3900%

The most cost effective b2b channel in the world

What would your bSpec b2b email marketing campaigns look like after 12 months, and see why everyone chooses bSpec as their core digital channel.

The estimates are based on a 12-month campaign duration. The data is based on your inputs and cross-industry averages.

The estimates are based on a 12-month campaign duration. The data is based on your inputs and cross-industry averages.
*Point A: Positive ROI
*Point B: ROI
**Aggregate profit is calculated before marketing costs

Up to 3x more cost effective than other b2b channels

*Reference: https://bspec.io/blog/the-most-cost-effective-channel-for-b2b-marketers/

scalable selling.
predictable growth.

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ROI Helper

What is your lead to client conversion?

*Leads are decision-makers that have shown interest into your proposition. Leads come trough various channels: word of mouth, referrals, pay per click, website and etc.

8%

How much is a client worth to you?

Deal value, also known as customer lifetime value (CLV), is the total amount a client will spend on your products or services

How long it takes for a lead to become a customer

**When decision-makers show interest into your product or service it takes them some time to make the buying decision

3 months