Need an answer about bSpec? We’ve got you covered on the most commonly asked questions

Sales Agent - B2B Marketer
Sales Agent - B2B Marketer

Bspec is an advertising agency focused only on b2b email marketing channel.

Bspec is a 100% Human to Human b2b email marketing service. With the development of its proprietary software, bSpec enhances its process. However, even these systems are run manually by bSpec’s team.

Bspec always stands by its outcomes (deliveries).

Leads, by definition, are decision-makers who have shown an interest in your proposition.

In general, each marketing strategy has 4Ps or any variation of the 4Ps – Price, Product, Place and Promotion. Bspec, as an advertising agency, helps its partners and clients only with the promotion part of their marketing plan.

Bspec does a fully managed and scalable b2b email marketing service. Email responses, brand awareness, web visits and direct inbound calls are results of the overall b2b email marketing campaign.

Bspec marketers use advanced targeting and buyer incentive algorithms while performing qualifications. Still, this incentive identification and targeting is made for a range of competitive products and services, not specifically yours. Bspec doesn’t guarantee that decision-makers will find your proposition (product or service) valuable.

bSpec’s plans are very simple – it doesn’t have any setup costs nor retention fees. The minimum campaign duration is 3 months.

NO. Bspec never uses databases or old contacts. It always, without exception, uses freshly sourced contacts and your campaign manager uses smart algorithms in order to determine buyer incentives.

Each campaign starts with prospect identification which lasts for a few days. During this period, bSpec uses b2b social media, company websites, and a variety of integrated data sources to build a clear picture of each prospect, including buyer incentives. Then, it engages prospects via email.

You can access all your bSpec campaign stats through your BI dashboard. bSpec believes data is very important – so it uses top edge BI software to present your information in the best scientific way it can imagine. bSpec is the only b2b email marketing advertising agency in the world that gives you access to the whole data through world-class BI software.

bSpec provides business prospecting globally.

bSpec has no limitation concerning language.

bSpec is a trading brand of BSPEC GROUP LIMITED. bSpec is based in London, UK and it has offices in Skopje, N. Macedonia and Chicago, US.

bSpec is operating under a monthly, quarterly and yearly payment models. For further details please ask your client success manager.

In most cases, your business prospecting activity will be live in 14 working days. The following monthly campaigns start on a rolling base – immediately.

There are two main differences between bSpec and a traditional advertising agency.

  • Pricing model
    bSpec does not have sign-up costs nor retention fees. Its model is very simple – you pay only for what you receive.
  • Technology-driven company
    bSpec is a marketing tech-driven company. It has an ever-evolving mentality. All bSpec employees undergo GDPR, PECR, general compliance training, general and b2b marketing training, and its tech team implements the top edge technology innovations in its b2b enhancement proprietary tools.

B2B email marketing requires a wide mix of individuals, different skills, specific systems, and processes to be effective. For better comparison, bSpec recommends comparing itself against the entire team you would need in order to replicate its service internally.

bSpec’s format cannot be replicated without significant capital investment in staff, training, systems, process development, third-party integrations, and data suppliers.

With bSpec you get:

  • Dedicated campaign manager
  • Dedicate client success manager
  • Business intelligence specialist
  • Compliance specialist
  • Technical delivery specialist
  • B2B email copywriter expert

Outsourcing b2b email marketing saves you time and focuses your and your team’s energy on other, more vital aspects of your business.

Business (B2B) prospecting, generally referred to as B2B email marketing, is the activity of looking for potential customers or clients, engaging them through various marketing channels, and converting them to interested potential customers – basically, it is the first part of the sales process.

So, what comes after Business Prospecting?
After the prospecting part is done, you are left with the sales pitch and sending proposals to the interested customers.

People change companies, get promoted, or change their contact information. All this makes it impossible for you to rely on database information.

  • bSpec’s business prospecting success relies on fresh and accurate data;
  • bSpec never reuses data;
  • For your sales team to target the correct client and gain quality leads, they’ll need accurate, up-to-date data. If the data your sales team is using is inaccurate or incomplete, it makes outbound emailing very hard;
  • Low-quality data leads to low-quality prospecting. Your sales team will be connecting with decision-makers who have already left the company or changed jobs. Without good quality data, sales teams will be wasting time;
  • The number one problem many B2B companies face is data. Sales teams spend approximately 60% of their time generating lead rate of less than 1%.


When it comes to a business prospecting service that covers anything you can imagine, there’s only one name to turn to and that’s bSpec! bSpec is globally compliant and its b2b solution helps businesses generate new revenue relying on its B2B marketing and tech experts.

scalable selling.
predictable growth.