Intelligence Squared

Intelligence Squared, established in 2002, is a preeminent debating forum renowned for its global influence. Through both live and online platforms, the company offers unparalleled access to vital issues and compelling arguments, engaging individuals with some of the most brilliant intellects and captivating speakers worldwide. Its unique selling proposition lies in its ability to provide a stimulating intellectual environment, allowing participants to delve into the core of critical matters while being inspired by the exceptional eloquence of its distinguished speakers. Intelligence Squared empowers its audience with knowledge and fosters thought-provoking discussions, making it a definitive choice for those seeking an enriching and enlightening experience.


United Kingdom


Media Production


30 employees


The campaign aims to bolster Intelligence Squared’s market share by strategically targeting and engaging senior marketing professionals within prominent financial institutions. Through a focused approach, the campaign seeks to introduce the company’s compelling proposition to these key decision-makers and subsequently extend invitations for prospective clients to participate in informative calls. By pursuing this objective, Intelligence Squared seeks to create a robust sales pipeline, thereby driving sales opportunities directly into the capable hands of their dedicated sales team. Through meticulous planning, effective communication, and a commitment to excellence, Intelligence Squared aims to solidify its position as a prominent player in the financial industry and forge long-lasting partnerships with esteemed financial institutions.

Bspec's solution

In response to the challenge faced by Intelligence Squared, the campaign solution involved forging a strategic partnership with Bspec, yielding remarkable results. Through this collaboration, Intelligence Squared managed to generate an impressive volume of over 150 leads, all achieved at an exceptional cost per lead of under £30. The fruitful outcome of this venture underscores the efficacy of synergistic alliances in amplifying brand reach and fostering valuable customer engagement. By leveraging the unique strengths and resources of both companies, the campaign succeeded in effectively capturing the target audience’s attention, driving conversion rates, and fortifying Intelligence Squared’s market position. This exemplar partnership serves as a model for future endeavors, showcasing the potential benefits of well-calibrated collaborations in the business landscape.


campaigns successfully launched and verified by a legal compliance specialist


analytical reports created


copies written by our b2b email experts


qualified prospects identified and engaged

Campaign key values


15.2% response rate
533 decision-makers responded
4.4% lead rate
153 leads

Brand awareness

76.5% open rate
2.7K decision-makers read their email

Website traffic

17.2% click rate
602 decision makers visited their website

scalable selling.
predictable growth.