There is no one-size-fits-all solution in marketing
All processes are shaped in accordance with your company’s unique needs, culture, and value propositions.
Define ICP & Market Evaluation
Bspec starts by learning about your company, your business model, targeting, character and distinctiveness.
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Set-up prospecting strategy, goals and objectives.
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Appoint a team of marketing, tech, content, and analytics experts.
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Based on your ICP, Bspec evaluates the market and identifies Active Demand, Emerging Demand, Developing Demand, and Low Demand prospects.
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As your proposition and brand value improve, the total addressable active demand prospect pool increases.
Prospect Identification
Five stages. Total precision. Smarter prospect identification.
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Multi-source company and decision-maker query data based on your ICP criteria.
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Algorithmic qualification and enrichment that checks company status and the real title of the decision-maker, then enriches the data using multiple sources
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An AI qualification that interprets company and decision-maker descriptions and qualifies them against your ICP criteria.
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Each company and decision-maker is individually and manually qualified by your campaign manager.
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At the end, you have full control, allowing you to veto any company or decision-maker
Copy & Creatives
Personalised, targeted and professionally produced copy and creatives for multichannel orchestration.
Campaign Review
Each campaign is scheduled, and all data, copy, and creative materials are reviewed and approved by your campaign manager, the compliance officer, and yourself.
Engagement
Bspec engages your ideal customers every day.
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Fully managed professional email outreach
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Complete Infrastructure setup and management
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Reputation and deliverability optimisation
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LinkedIn connection request campaigns
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Coordinated Email and LinkedIn multi-touch engagement
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Matched display advertising on: Bing, Meta and LinkedIn
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Cross channel orchestration
Analytics
Analytics and data processing is a crucial step in the overall process. Your data is analysed and each segment of the process is adjusted if needed.
Values that matter to you
Bspec’s multi-channel B2B outreach service delivers 5 to 500+ sales conversations with qualified decision-makers each month.
