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Is LinkedIn data reliable

How reliable is LinkedIn data?

Introduction In the world of B2B marketing, LinkedIn has been a valuable tool for almost a decade, providing businesses with access to a vast network of potential clients. However, the critical question that arises is whether the data available on LinkedIn can be considered reliable for strategic marketing and advertising

How to avoid SPAM and JUNK inboxes

How to avoid SPAM and JUNK inboxes?

In today’s digital age, where communication is predominantly conducted through the medium of emails, the menace of SPAM or JUNK emails has become an inevitable challenge. As a vigilant recipient, protecting oneself from these intrusive and potentially malicious messages has become paramount. In this discourse, we will delve into the

basic steps for email copywriting

Basic steps for email copywriting

If you chose email marketing as an unbeatable way to introduce your product or service to your potential buyers, or you have at least considered that, then this text is something that you would like to read. You know who is your targeted group, the different social platforms can quickly

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DIY Prospecting or Prospecting Service

Let’s resolve a dilemma that every B2B marketeer out there has been through: what to do, how to use a lot of different tools, how to do the prospecting by themselves, or perhaps even if they should employ a full-service prospecting company. So, we’re in 2021, and doing prospecting is not


How to do it yourself – a business to business prospecting

Let’s face it, b2b prospecting is still the best channel for marketers out there. When done properly, it gives results fast and it converts faster than any other channel today. But it has become extremely difficult, and of course for a reason. There are a lot of “restrictions” when you


The most cost-effective channel for B2B marketers

Updated: Sep 2023 Marketers can reach consumers in more ways than ever before. It’s exciting! But it’s also a little unnerving to try new channels. What if you are spending too much time and money on the wrong tactics? But don’t let fear stop you from working hard and trying

scalable selling.
predictable growth.